In one sentence
Gemini is a generative AI provided by Google. The main touchpoint is the AI Overview, an AI-generated answer shown at the top of Google search results (it is an evolution of what used to be provided as Search Generative Experience, or "SGE").
What does it look like in practice?
When you search Google for "Shinkansen fare from Tokyo to Osaka," an AI-generated answer appears at the very top of the search results. This is the Gemini AI Overview:
[AI Overview]
The reserved-seat fare for the Nozomi Shinkansen between
Tokyo and Shin-Osaka is 14,720 yen (tax included). Green
Car is 19,590 yen, and non-reserved is 13,870 yen. (Source: JR Central)
More and more users are satisfied with this AI answer alone, without scrolling to the normal search results below. If your company's information isn't cited here, your traffic drops sharply.
Why is it important?
- Appears at the very top of search results: the largest impact on CTR
- Google Search has the largest user base: indispensable for GEO measures
- Integration with Google Workspace is also expanding B2B use
Related technologies / bots
| Item | Description |
|---|---|
| Crawler | Google-Extended |
| Provider |
Characteristics of Gemini's citation behavior
| Aspect | Detail |
|---|---|
| Explicit URLs | Yes (but as redirect URLs in the form vertexaisearch.cloud.google.com/...) |
| Display position | Top of search results |
| Citation sources | Heavily emphasizes Wikipedia / public institutions |
| Personal blog citations | Few |
Caveat (for analysis)
Because Gemini's citation URLs go through redirects, raw-domain analysis requires following the actual destination URL (in GEO Meter we handle this via retro-decode).