In One Sentence
Generative Search is the English term for a search experience powered by generative AI. It is roughly synonymous with the Japanese 'AI Search' and is the term used in overseas literature.
What does this look like in practice?
When reading English SEO / marketing articles, you might see:
"Generative search is changing how users find information. Instead of clicking through links, they get direct answers."
Translated, this says, "".