In one sentence
OpenAI is a U.S. AI company that develops the conversational AI "ChatGPT" and the "GPT" large-language-model series. It sparked the generative AI boom and is widely used both worldwide and in Japan.
What does it look like in practice?
Every situation where OpenAI products intersect with GEO:
- A user asks ChatGPT a question and an answer is shown
- ChatGPT's SearchGPT feature performs real-time search
- GPTBot crawls your site to collect training data
- An enterprise uses ChatGPT Enterprise for business research
The goal of GEO measures is for your company to be cited in all of these cases.
Why is it important in a GEO context?
- A widely used generative AI: high adoption among Japanese business users
- One of the main targets to observe for GEO measures
- Web search (SearchGPT) is integrated: real-time information citations also occur
Services offered
| Service | Description |
|---|---|
| ChatGPT (Free + Plus + Team + Enterprise) | Conversational AI |
| GPT API (GPT-4 / GPT-4o, etc.) | Developer-facing API |
| SearchGPT | Web search integration |
| GPTs (custom GPTs) | User-created custom ChatGPTs |
GEO priority
You cannot skip observing OpenAI-related properties as part of GEO measures. In GEO Meter as well, ChatGPT is treated as one of the primary observed AIs, with citation count, citation context, and SOV measured monthly.