In one sentence
OpenAI is a U.S. AI company that develops the conversational AI "ChatGPT" and the "GPT" large-language-model series. It sparked the generative AI boom and is widely used both worldwide and in Japan.
What does it look like in practice?
Every situation where OpenAI products intersect with GEO:
- A user asks ChatGPT a question and an answer is shown
- ChatGPT's SearchGPT feature performs real-time search
- GPTBot crawls your site to collect training data
- An enterprise uses ChatGPT Enterprise for business research
The goal of GEO measures is for in all of these cases.