Glossary — Fundamentals
Large Language Model Optimization/ えるえるえむおー
LLMO (Large Language Model Optimization) refers to optimization tactics for getting your company cited by LLMs (ChatGPT / Claude / Gemini, etc.). It is roughly synonymous with GEO and is another label used especially in non-Japanese literature.
For example, when reading an overseas SEO blog, you might see something like:
"LLMO is the new SEO. Optimize your content for large language models like GPT-4 and Claude."
This points to essentially the same concept that is called "GEO" in Japan.
The actual tactics are the same:
| Term | Origin | Emphasis | Where it is mainly used |
|---|---|---|---|
| GEO (Generative Engine Optimization) | Generative AI "engines" | Optimization for the whole search experience | Japan / North America |
| AEO (Answer Engine Optimization) | "Answer" engines | Appearing in the direct answer to a question | Traditional SEO sphere |
| LLMO (Large Language Model Optimization) | The "LLM" itself | Optimization for the model | Overseas, especially among engineers |
In Japanese marketing contexts GEO is the standard. GEO Meter also adopts GEO as its primary term.
That said, in technical documentation and overseas-facing communication, using LLMO alongside it broadens recognition (much like SEO, multiple labels coexist at this stage).