In one sentence
Organization Schema is the Schema.org schema that tells AI "this is what kind of organization our company is." You structurally describe company name, URL, logo, social media accounts, and so on.
What does this look like in practice?
You write something like this inside the <head> of the top page:
{
"@type": "Organization",
"name": "GEO Meter",
"url": "https://geo-meters.com",
"logo": "https://geo-meters.com/icon.png",
"sameAs": [
"https://twitter.com/geo_meter",
"https://linkedin.com/company/geo-meter"
],
"description": "A SaaS that quantifies the AI search exposure of Japanese companies"
}
With this, AI immediately recognizes "GEO Meter = the company behind a SaaS that quantifies AI search exposure."
Why it matters
- It becomes the company's "ID card": the foundation for AI to understand "who this company is"
- Effects propagate across multiple pages: place it once on the top page and AI recognizes the whole site as "this company's site"
- Linkage with social media (
sameAs): explicitly declares "the official Twitter is @XX," which also helps prevent impersonation
Major fields
| Field | Recommendation | Content |
|---|---|---|
name | Required | Company name (official name) |
url | Required | Official URL |
logo | Required | Logo image URL |
description | Recommended | 1-2 sentence company description |
sameAs | Recommended | Official account URLs on social media / Wikipedia |
foundingDate | Optional | Founding date |
address | Optional | Address |
Where should I write it?
One location on the top page is enough. There is no need to write it on every page (in fact, that may be judged as duplication).
For details, see Schema.org.