In one sentence
GPTBot is a Web crawler operated by OpenAI. It visits your site, reads articles, and collects their content as candidates to be cited by ChatGPT and SearchGPT.
What does it look like in practice?
For example, when ChatGPT is asked, "What are some recommended B2B SaaS products in Japan?", ChatGPT cites your SaaS service from the Web information GPTBot has previously crawled.
If GPTBot hasn't crawled you, the chance of being cited by ChatGPT becomes nearly zero no matter how good your service is.
How to configure
Control via :