Generative AI— definition

In the GEO context, we focus especially on text-generating AI (LLMs). Reasons:

• When a user asks "tell me about X", the AI generates the answer directly
• In generating the answer, the AI references information from the web and cites it
• If your company is cited, you enter the consideration set

In other words, with the rise of generative AI, "being cited in the AI's answer (GEO)" is becoming more important than "showing up on the first page of search results (SEO)".

Major generative AIs

What GEO tactics target are primarily text-generating AIs (ChatGPT / Claude / Gemini). Image and video generative AIs are not direct GEO targets, but they are used in producing content-marketing assets.

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